What risks do hoteliers face in expanding operations in emerging countries such as Myanmar? How can these risks be managed?
What risks do hoteliers face in expanding operations in emerging countries such as Myanmar? How can these risks be managed?
According to the Ministry of Hotels and Tourism the number of international entrants to Myanmar in 2013 doubled to 2m from the previous year, with data showing that during the first half of 2014 a 40% year-on-year increase in arrivals was also recorded. The government is hoping to channel the industry’s short-term growth into long-term benefits for the country. In June 2013 the ministry...
Over the past few years Myanmar has experienced a number of dramatic transitions that have restructured its economy, rapidly changing its unique landscape and gradually enriching the social welfare of its people. These changes have placed modern-day Myanmar back on the international investment radar and have seen the nation coined “the Last Frontier”.
Looking to capitalise on its reputation for healthcare, Dubai has set its sights on expanding the medical tourism sector with a target of half a million health and wellness visitors by 2020, boosting the economy with a fourfold increase in revenues from this segment.
To what extent does focusing on high-end tourism impede GDP contribution, and how is this strategy being reviewed to broaden appeal?
Perched on a rocky headland just minutes drive from Khasab, in Oman’s Musandam exclave, the Atana Musandam hotel represents not only a major advance for the sultanate’s own new hospitality chain, but also a striking attempt to balance tourism development with environmental and social sustainability.
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