Thailand Tourism

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After 18 months of travel restrictions, a number of countries in South-east Asia have begun opening their borders to foreign visitors to stoke recovery in their respective tourism industries.

As part of plans to stimulate a rebound in tourism, some countries have moved to waive compulsory quarantine for international travellers who have been vaccinated against the coronavirus.

By enacting measures to preserve natural and heritage sites, Thailand is stepping up efforts to protect its visitor attractions and promote sustainable tourism, although the intervention is expected to affect sector earnings in the short term.

What are the main strategies for growth in the luxury tourism segment? 

An increase in overseas patient numbers should lift earnings in Thailand’s health tourism sector this year, with double-digit growth forecast as service providers move to boost their profile and service offerings. 

With one of the world’s strongest tourist industries, Thailand is now working to build on its international reputation, developing high-earning segments and broadening its market reach.

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