Thailand Retail

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New retail legislation, combined with developments in consumer purchasing habits, are set to impact activity in Thailand’s retail sector, particularly the food and drink segment.

A gradual recovery of the Thai economy should spur greater activity in the country’s retail sector, though it will take time for the market to regain momentum, with consumer sentiment still cool and the sector exposed to domestic and international headwinds.

Rising consumer confidence has paved the way for Thailand’s retail sector to continue expanding despite an uncertain external environment, with the largest domestic acquisition in the country’s history looming and a wave of new malls set for development.
The decision by yet another major player in Thailand’s retail industry to go ahead with an initial public offering (IPO) has fuelled speculation that the sector could be bouncing back from a challenging year, although smaller, independent stores are still struggling to overcome a slump in sales.
Having posted sales increases of up to 15%, Thailand’s retailers are looking to build on the strong performance of the past year as they look ahead into 2011. Concerns over lingering political tensions and instability in the global economy, however, could tone down the ringing of cash registers in 2010.

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