Nigeria Retail

Recent investments demonstrate sustained investor interest in e-commerce platforms in Nigeria, which boasts the continent’s largest population and economy. 

An expanding middle-income client base and positive consumer sentiment is underpinning the expansion of Nigeria’s retail sector, helping to attract fresh investment from foreign retailers despite forecasts of slower economic growth.

With a huge consumer market, growing economy and increasingly urbanised population base, Nigeria represents one of the biggest opportunities for the retail sector in Africa. However lingering concerns over select risk factors, including tariffs imposed on the industry, may affect investment in the near to medium term. 

Lured by its clear potential – a large population, positive macro-economic growth and a strong appetite for consumer goods – chains both foreign and local are dramatically expanding their domestic retail footprint.

As the most populous country in Africa – and one recently experiencing some of the highest and most sustained GDP growth anywhere in the world – Nigeria is going through the early days of a major boom in its retail sector.