Countries across the world have long understood the potential of the MICE segment to drive high-value tourism and economic development. In recent decades this has led to significant investment, with nations working to position themselves as centres for the industry, aided by greater air connectivity. The industry has been shaped by new...
After some challenging years, Kenya’s tourism industry is recovering, with the country becoming an increasingly attractive destination as stability and confidence have returned, travel connections have improved and relevant government programmes have come into effect. The authorities are adopting increasingly innovative policies to encourage...
One of the most significant challenges facing the Kenyan tourism industry in recent years has been security concerns. As consulates increasingly advised citizens to avoid travelling to coastal Kenya, international arrivals and industry revenues fell, prompting the government to launch a host of new measures aimed at improving security and...
After suffering a downturn in international arrivals between 2011 and 2015, Kenya’s Ministry of Tourism (MoT) is looking at alternatives to bolster tourism revenues, with new marketing campaigns targeting domestic tourists in a bid to raise their share of total occupied hotel nights to half of the total in 2017. Efforts to promote affordable...
Kenya has seen a steady rise in tourist arrivals for meetings, incentives, conferences and exhibitions (MICE) over the past few years. In 2015 the country hosted 117,630 foreign arrivals taking part in MICE activities, representing a 13% increase on the 2014 total, and 15.6% of all international tourist arrivals for the year. To boost the...
Home to 60 national parks and reserves, a broad offering of cultural and historic attractions, and over 500 km of sunny coastline, Kenya has seen its tourism sector rise to become the second-largest foreign exchange earner in the country, although a spate of terrorist attacks since 2011, the 2014 Ebola outbreak in West Africa and ongoing...
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