The Middle East

As elsewhere, a long-term trend in Turkish advertising has been the relentless rise of digital and internet-based platforms increasing the pressure for new ad spend. These platforms are ever more mobile, as smartphones and tablets replace desktops and laptops.

Beamed onto TV screens across the Middle East, the Balkans and beyond, modern Turkish culture – particularly in the form of soap operas – has never been so popular. Indeed, Turkish soaps have been held responsible by many for the rise of the country’s “soft power” – and for surging tourism to Turkey, as fans come to visit the haunts of their TV...

An unassuming, 20-metre hill, some 15 km north-east of Şanl›urfain South-east Turkey, seems a rather unusual place to be sending the archaeological world into a spin. Yet Göbekli Tepe, located at the northern end of what the ancients called the Fertile Crescent, is currently doing just that.

Foreign direct investment to Turkey totalled $74.8bn in the past five years. This is mostly due to the business-friendly environment prevailing in the country and the government’s continuous efforts to incentivise investments by both local and international investors.

In keeping with the country’s growing social needs and the breakneck pace of technological advances that the world has seen since the turn of the century, the need to amend and improve major codes in the law has become indispensable as of late. The government has been very active in trying to keep the legal environment current, and has introduced...

SOCIETY & ETIQUETTE: Tea drinking is ubiquitous in Turkey and it is a common feature of both casual exchanges and business meetings. Offering once is considered incomplete, so to politely refuse any offering of food or drink one may have to decline twice. In the same way, Turks will often politely...