The Middle East

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Although newspapers have traditionally been the main focus for advertising spend, as Qataris become more open to social media the potential for a shift to online is clear. Qatar has a high internet penetration rate, growing from 70% in 2014 to 97% in 2017, according to the Northwestern University in Qatar “Media Use in the Middle East 2017” (...

 

Qatar is a major player in the Middle Eastern and international media industries, thanks in large part to its status as the home of Al Jazeera. The country is also an important regional advertising market, particularly in regard to newspaper spend, and is emerging as a notable supporter of international cinema.

 

Have low oil prices and the economic blockade put pressure on infrastructure investments related to the 2022 FIFA World Cup?

 

Public spend composed 84% of health expenditure in 2016, with the remainder made up by the private sector. As spending priorities shift to preparations for hosting the 2022 FIFA World Cup, Qatar’s authorities are intent on courting private sector involvement in social infrastructure – specifically the health care sector – to help fill gaps in...

 

As part of its strategy to promote diversified economic development, Qatar has worked hard to establish itself as a regional centre for sports. Over the past 20 years a surge of investment in infrastructure has paid off as international associations have come to recognise the country’s potential in the athletics arena.

 

With the launch of the National Health Strategy (NHS) for 2017-22, what are your main future priorities for the health sector?

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