The Middle East Tourism

Oman’s tourism industry is set to maintain its steady rate of growth over the coming decades as public and private investment in the sector helps broaden the range of facilities and improve services, though the Sultanate will have to contend with increased competition in the region as other Gulf states also seek to attract overseas visitors.

Jordan’s recently unveiled five-year national tourism strategy foresees the private sector playing a growing role in the sector, with the eventual goal of doubling the industry’s contribution to GDP.

Abu Dhabi has surpassed 1m hotel guests for the first half of the year and seems likely to achieve its tourism aims for 2011, although increased competition could eat into margins in the longer term.

Tourism officials in Sharjah have adopted a hard-sell approach to promoting the emirate’s credentials as a travel destination, racking up frequent flyer points of their own as they criss-cross the globe to take part in tourism fairs and trade events. The success of this campaign will depend to some degree on the health of the economies of the countries targeted by the emirate’s promotional push.

With some of the region’s leading tourism destinations such as Egypt, Tunisia and Jordan still affected by domestic unrest, Dubai is offering a safe haven for foreign holiday makers keen on a Middle Eastern getaway. Arrival numbers are up, hotels are benefitting from nearly record-high occupancy rates and business tourism is on the rise as professionals seek quieter and safer places to do deals.

The local tourism sector received a welcome boost on April 13 when Ras Al Khaimah’s ruler, Sheikh Saud bin Saqr Al Qasimi, issued a decree to establish a dedicated Tourism Development Authority. The body will be tasked with administering the planning, development and regulation of the emirate’s tourism industry. With knock-on effects for transport, property and retail, the sector is seen Gulf-wide as a driver of diversification and economic development.