While social and political instability have inhibited Colombia’s development in the past, aggressive policies over the last decade have made significant strides towards improving both the economy and security. Communicating this change to the global community has been challenging but so far successful.
In May 2013 tour associations and the business community received confirmation of what many already expected – Colombia keeps growing as a prime destination for the global meetings industry. In its latest annual report, the International Congress and Convention Association (ICCA) ranked Colombia as the fourth most popular destination among Latin...
As the second-most-biologically-diverse country on the planet, it is unsurprising that Colombia holds considerable nature tourism potential. In the past, however, Colombia’s socio-political conflicts have prevented this segment from fully developing. Only recent security and social stability has allowed attention to shift towards responsibly...
The greater prominence achieved by sports in Colombia at all levels has resulted in more media coverage and consequently rising exposure and profitability for companies sponsoring sport competitions, teams and athletes. While major sports such as football, cycling and roller-skating get the best sponsorship contracts, investment in minority...
Once home to the Inca Empire and later one of Spain’s viceroy capitals located in the Americas, Peru has an historical legacy that offers a fascinating insight into the region’s past. The intriguing vestiges scattered around the country are proof of this and for years have attracted visitors from around the world keen to learn about their existence...
Even before finishing construction and opening its doors in 2011, the Westin Lima Hotel and Convention Centre had received requests for corporate conference bookings until 2017. As Lima’s first major convention centre with a hall that can fit 2000 attendees and other relevant facilities meant for large receptions – not to mention the city’s tallest...
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