In the wake of pro-business reforms and infrastructure development commitments, some of the world’s largest retailers have been expanding their presence in Indonesia. At the same time, the continued liberalisation of the sector has brought decreased levels of risk and increased market penetration. Today, Indonesia is home to a mix of modern and traditional retail outlets, with an uptick in e-commerce activity, which is both advancing the growth of the modern retail sector and creating new opportunities for entrepreneurs.
This chapter contains interviews with Hans Prawira, President Director, Alfamart; Kusumo Martanto, President Director, BliBli.com; and Florian Holm, CEO, Lazada Indonesia.