Home to a wide variety of attractions ranging from the Iguazú Falls in the north-east of the country, wine tasting around Mendoza and the gastronomic night life of Buenos Aires, Argentina has much to offer visitors. Furthermore, with 11 natural and cultural sites included in UNESCO’s World Heritage List, the country presents a varied offering. Building upon these assets, the government has set the goal of boosting both tourism figures and expenditure, with Gustavo Santos, minister of tourism, announcing in January 2018 that the country aims to attract 9m tourists by the end of 2019. In order to meet these objectives, the state has increased public funding and put in place financial incentives to support investment, while reforming the aviation framework. This chapter includes an interview with Silvia Tenazinha, Country Manager, Almundo.