Tourism

Dubai enjoys a global profile as a major destination for both business and leisure, and today boasts some of the world’s leading offerings for hotels, conference centres, entertainment facilities and shopping malls. It is within close flying distance of some of the world’s most dynamic tourism source markets, and the emirate also remains a popular destination for its neighbours in the Gulf. The sector faces mounting challenges: competition is fierce, and low oil and gas prices have dampened the economy. Dubai has also widened its appeal to the mass market, which is more price conscious and careful with its spending. Nevertheless, signs of recovery are now easily recognisable, and it appears that the ability to stay strong in tough market environments will result in future rewards.