Tourism

With new promotional campaigns and its popular “Djibeauty” slogan, the country has garnered positive attention from international media and received prestigious accolades in recent years. As outlined in the Djibouti Vision 2035 strategy, the government’s national development policy launched in 2014, economic diversification beyond trade will rely heavily on the country’s ability to sustainably develop its tourism offerings. While there has been some success in boosting investment in infrastructure, which is key to facilitating tourism, the country still has a long way to go in terms of improving international connectivity and domestic accessibility for it to become a top tourist destination. This chapter contains an interview Osman Abdi Mohamed, Director-General, National Tourism Office of Djibouti.