Tourism

Abundant greenery, an unspoiled coastline, diverse cultural and historical heritage, and a friendly and welcoming population are some of the main attributes underlining Ghana’s attractiveness as an African tourist destination. That said, these assets remain largely underexplored by foreign visitors, many of whom come to the country to investigate business opportunities. The past couple of years have proven particularly challenging for Ghana’s tourism industry, with the global decline in energy prices, the Ebola outbreak in West Africa and heightened uncertainty associated with regional instability weighing heavily on foreign arrivals. Nevertheless, the nation’s relative stability, combined with its favourable business environ¬ment and the 2016 general elections, should help speed up economic recovery and provide investors and policymakers with a boost in their efforts to realise the sector’s development goals.