Tourism

Over the next 12 years Ghana aims to move from an off-the-beaten-track locale to a major player in African tourism. Ambitious plans are afoot to increase visitor numbers five-fold by 2027, capitalising on the country’s natural beauty, cultural heritage, hospitality, and safety and security. The World Travel & Tourism Council forecasts that the tourism sector will grow by an annual average of 4.5% per year between 2014 and 2024. This is in line with broader economic growth: the council expects tourism and travel to contribute the same 3% to GDP in 2024. A new, well-financed tourism authority is already implementing a detailed strategy emphasising private sector leadership and investment.

This chapter includes an interview with Charles Osei-Bonsu, CEO, Ghana Tourism Authority.