Tourism

While the FIFA event was seen as an overwhelming success by organisers and the domestic tourism body, the country has, thus far, been unable to replicate or sustain the level of visitors the international football tournament brought to the country. However, figures began to head upwards in the last quarter of 2011 and certain markets, such as the African and Asian visitor segments, offer hope for an industry that remains central to the government’s development plans. The government has begun a transition in its strategy, moving away from its traditional reliance on European and Western tourists and shifting towards other markets, promoting domestic travel and looking to emerging economies. This chapter contains interviews with Robert Venter, Chief Executive, Altron; and Marcel von Aulock, CEO, Tsogo Sun Group.