Turkey

Robust economic growth, fuelled by the recent spike in domestic credit and consumer activity, makes for heady days for the local advertising industry. That this growth is occurring as neighbouring European markets continue to be mired in difficulties further highlights the potential of Turkey’s economy going forward.

Over the past decade, Turkey has experienced a number of important transitions that have led to demographic, economic and cultural transformation. These changes have made contemporary Turkey a regional focal point that many Turks regard as an extension of its influence in Ottoman times. Following the onset of a devastating banking crisis and...

As elsewhere, a long-term trend in Turkish advertising has been the relentless rise of digital and internet-based platforms increasing the pressure for new ad spend. These platforms are ever more mobile, as smartphones and tablets replace desktops and laptops.

Beamed onto TV screens across the Middle East, the Balkans and beyond, modern Turkish culture – particularly in the form of soap operas – has never been so popular. Indeed, Turkish soaps have been held responsible by many for the rise of the country’s “soft power” – and for surging tourism to Turkey, as fans come to visit the haunts of their TV...

An unassuming, 20-metre hill, some 15 km north-east of Şanl›urfain South-east Turkey, seems a rather unusual place to be sending the archaeological world into a spin. Yet Göbekli Tepe, located at the northern end of what the ancients called the Fertile Crescent, is currently doing just that.

Foreign direct investment to Turkey totalled $74.8bn in the past five years. This is mostly due to the business-friendly environment prevailing in the country and the government’s continuous efforts to incentivise investments by both local and international investors.