Tunisia

As with many other emerging markets in North Africa, Tunisia has long operated a quota system for imports of certain designated goods, both processed and unprocessed. Such measures are generally introduced in large part to reduce pressure on a country’s trade deficit, and in some cases, support the development of local industries. Tunisia saw...

As part of efforts to promote economic development, reduce unemployment and bring down the country’s persistent current account deficit, the authorities are seeking to promote and develop exports. Tunisia’s 2016-20 development plan aims to raise the value of sales of goods abroad to 42% of GDP by 2020.

One of the most developed and diversified economies in the region, Tunisia has for years attracted praise for relatively prudent management. With high urbanisation, well-maintained infrastructure, a strong education system, close trade links and a modest selection of natural resources, the country has an attractive macroeconomic profile.

THE COMPANY: With total annual sales of around TD900m (€412.7m) in 2014, Société de Fabrication de Boissons de Tunisie (SFBT) is becoming one of the major private sector groups in Tunisia. It is made of 25 companies and generates most of its sales from soda beverages and beers. SFBT is a market...