Thailand Tourism

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Chapter | Tourism from The Report: Thailand 2014

The 26.7m international arrivals in 2013 represented a 20% rise on 2012. China was the top source of visitors with a 6.9% increase to 4.7m. Next came Malaysia (2.99m), Russia (1.73m), Japan (1.53m), South Korea (1.29m), Laos (1.1m) and India (1.04m). The Tourism Authority of Thailand set 28.01m visitors as the goal for 2014. The Tourism Council of Thailand is more optimistic, forecasting 29.92m...
With one of the world’s strongest tourist industries, Thailand is now working to build on its international reputation, developing high-earning segments and broadening its market reach.
With arrivals on the increase from both well-established and new markets, 2013 looks set to be another record-breaking year for Thailand’s tourism industry. However, while the sector’s size has earned the tourism industry a place on the global top-20 list, officials believe the country could still close the gap on its rivals by becoming more competitive in key areas.
In a trend that has continued into 2012, Thailand’s remarkably resilient tourism industry showed itself to be largely unaffected by the country’s devastating floods last year, giving a strong performance that produced year-on-year increases in both arrival numbers and revenue.

The annual water festival of Songkran stands out as Thailand’s most renowned celebration and remains a draw for visitors. The traditional New Year for Thais, Songkran is the Sanskrit word meaning “to move into” as the three-day festival marks the move into a new solar year. The celebrations are now observed nationwide, including in the Muslim-...

Not merely a high point for history buffs of the Second World War, Kanchanaburi also appeals to a growing number of visitors seeking outdoor adventure, a vibrant local culture and a pristine natural environment. Although nearby Myanmar’s rapid development could transform parts of the province and bring industrialisation, the area around...

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