Medical tourism is an important component of the tourism industry and a significant economic contributor. It has fuelled growth and has done so in a highly efficient manner, generating more income per visitor than the average. As Thailand continues its shift towards high-quality tourism offerings, health care-related development will remain a...
Concerted efforts from both the public and private sectors over the past two decades have fuelled the rise of a tourism industry that has grown into one of the country’s strongest sustainable economic contributors. Although other industries such as the automotive sector create more export value, tourism provides additional benefits in that...
Endless white sandy beaches, inexpensive accommodation, tasty cuisine, exotic jungle treks and friendly locals have all propelled Thailand to its reputation as a quintessential tropical tourism destination, not only within the region but across the globe. Long a can’t-miss destination for Western backpackers and now an increasingly popular...
Business travel remains an often-overlooked market compared to the more marketable leisure travel segment, despite it packing greater dollar per day spending rates compared to other tourism subsectors. Business travel spending accounted for 23.4% of the travel and tourism industry’s contribution to GDP in 2015, which was valued cumulatively at...
Setting targets for the tourism industry in Thailand has become a pleasing conundrum, with the forecasts seemingly fated to be bettered by the facts. The original goal of 24.3m for total visitors in 2013 represented an increase of 2m over 2012. When it became clear that the target was too low, a new one of 26.1m was set. Even the second number...
Some in the industry hail it as the best investment the Tourism Authority of Thailand (TAT) has ever made. TAT contributed BT2m ($65,000) to help make the Chinese film Lost in Thailand, which was shot on location in the north-western Thai city of Chiang Mai, and went on to become the highest-grossing mainland film ever. It was the first...
Stay updated on how some of the world’s most promising markets are being affected by the Covid-19 pandemic, and what actions governments and private businesses are taking to mitigate challenges and ensure their long-term growth story continues.
Register now and also receive a complimentary 2-month licence to the OBG Research Terminal.
Register Here×