Qatar

Qatari retailers that have weathered the Covid-19 pandemic are shifting to a blended, multichannel distribution strategy. Such a strategy involves expanding a company’s digital offerings, while at the same time maintaining a brick-and-mortar presence at an attractive location. The pandemic gave rise to a significant uptick in online shopping, a trend especially apparent when...

Qatar hosting the 2022 FIFA World Cup has been the catalyst for expanding the country’s digital economy and broadening its ICT ecosystem. One of Qatar’s aspirations was to use the tournament to attract investment in emerging industries and drive innovation in 5G, internet of things (IoT), virtual reality (VR) and augmented reality. These recently developed technological...

Qatar is prioritising the development of its ICT sector as it aims to transform into a knowledge-based economy in line with Qatar National Vision 2030, the country’s framework for economic diversification and growth. Human resource development is critical to the authorities’ goal of becoming a regional leader in ICT, and local talent stands to benefit from partnerships between...

The onset of the pandemic in 2020 gave rise to global acceleration in the uptake of digital platforms and services. This surge was consolidated in 2021, as it became clear – in emerging and developed economies alike – that digital is the new normal. While in some ways 2020 was reactive, with governments and businesses scrambling to implement digital approaches, 2021 was...