In the early 1980s the Philippines was considered Asia’s undisputed leader when it came to hosting international events and conferences, with Metro Manila’s 4000-sq-metre Philippines International Convention Centre (PICC), constructed in 1976, the first of its kind for the region. In subsequent years, as other countries ramped up their efforts...
Under the current government, tourism has been identified as a vehicle to be prioritised for the positive impact it can have on inclusive economic growth, and efforts appear to be bearing fruit. Thanks to an aggressive and highly successful global marketing campaign, brand awareness is on the rise. Momentum looks to continue as 2015 has been designated the “Visit the Philippines Year” and is...
After a challenging year for tourism, the Philippines is hoping that an international marketing campaign, major events and further regional integration as part of the ASEAN Economic Community (AEC) will provide a boost to momentum in 2015.
By sheer numbers, Manila is in the midst of a phenomenal hotel construction boom. According to Smith Travel Research (STR), Manila had 9968 hotel rooms under construction or planning as of April 2013, representing 43% of STR’s count of existing supply. Mumbai, with the next-fastest growth rate in the Asia-Pacific region, saw 25%, according to STR....
As rich in natural beauty as regional tourism leaders Thailand and Malaysia, the Philippines’ history of underinvestment, weak promotion and security troubles has made it one of the least-visited large countries in the area. But the Philippines is pushing hard to develop the potential of its tourism sector. Visitor numbers and revenues have been...
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