As it moves to meet its Vision 2020 goals, the government’s strategy for tourism is critical. Objectives include drawing 12m visitors a year by 2020, and the sultanate’s eighth five-year plan, running from 2011 to 2015, highlights specific investment targets, diversification and development strategies, and marketing campaigns to help the...
As it works to diversify Oman’s tourism industry, the government has identified cruise tourism as potentially lucrative and capable of sustained growth. The sultanate’s 3000-km coastline, strategically located ports and visually striking geography render it well poised to capture this growing market. Port Qaboos in Muscat is already benefitting...
In a country the size of Poland, Oman’s rugged, varied and dispersed terrain has historically constituted a challenge to development. For the tourism industry, though, such dramatic scenery has proven to be a strategic advantage, especially as other GCC countries develop their own potential for tourism. Although its neighbours can lay claim to...
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