While the focus on preserving Oman’s natural surroundings and cultural traditions has allowed the sultanate to retain much of the spirit of historic Arabia, the arrival of modern infrastructure and an emphasis on new sectors like activity-based tourism and ecotourism suggest that the country is firmly adapting to the needs of the modern global...
In recent years Oman’s tourism officials have focused their attention on the strong growth potential and revenue stream that comes with turning the country into a leading regional destination for meetings, incentives, conferences and exhibitions (MICE).
While the focus on preserving Oman’s natural surroundings and cultural traditions has allowed the sultanate to retain much of the spirit of historic Arabia, the arrival of modern infrastructure and an emphasis on new sectors like activity-based tourism and ecotourism suggest the country is also adapting to the needs of the modern global travel market. Oman has some of the most diverse...
The effects of lower oil prices continue to be felt in Oman, with budget cuts and spending rationalisation still in evidence across the board. However, higher commodity prices in late 2017 and into early 2018 should provide a welcome boost to state revenues.
Broad-based appeal and a growing reputation as an attractive destination for key markets suggest Oman could comfortably meet its long-term targets for the tourism industry, which include increasing visitor numbers to 11.7m by 2040.
What role do you see for the meetings, incentives, conferences and exhibitions (MICE) segment in boosting the growth of tourism in Oman?
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