Oman Tourism

In recent years Oman’s tourism officials have focused their attention on the strong growth potential and revenue stream that comes with turning the country into a leading regional destination for meetings, incentives, conferences and exhibitions (MICE).

In early 2016 Oman launched its National Tourism Strategy (NTS), with the primary aim to increase international arrivals to 11.7m visitors per year by 2040, up from 2.6m arrivals in 2015. The initiative also seeks to boost tourism’s contribution to GDP to more than 6%, from 2.6% today. To achieve these goals, the new plan has been designed in...

Having welcomed record numbers of tourists in 2015, Oman’s government looked to build on this positive momentum a year later by unveiling plans to double international arrivals by 2040 and develop strategic tourism clusters across the country. The sultanate is eager to shed its reputation as a luxury destination and boost the performance of...

Three new hotels under construction in Muscat are expected to bring 900 additional rooms to Oman’s total capacity by 2018. With other hotels planned or being built nationwide, there are signs of confidence in the sultanate’s ability to attract higher tourist numbers across various budget classes in the future.

As part of its aim to make Oman a year-round tourist destination with a host of offerings, Oman’s Ministry of Tourism (MoT) identified 14 locations to be developed as clusters. These cultural, natural and urban sites are expected to help shape the success of the government’s National Tourism Strategy (NTS), which was unveiled in early 2016,...

With the Oman Convention and Exhibition Centre (OCEC) due to open in 2016, the sultanate is taking a major step forward in establishing its position on the regional and global map for meetings, incentives, conferences and exhibitions (MICE). Oman lies within seven hours flying time of around 50% of the world’s population, a geographical...