Nigeria

Even with such a large income-sensitive population, few markets in Africa offer the potential scale and consumer base as Nigeria, which makes the country a natural destination for manufacturers and industrial firms looking to gain a foothold in the region. High operating costs and cheap unregulated imports have traditionally made it difficult for producers to ensure cost...

With the release of the film “Half of a Yellow Sun” in late 2013, Nigeria’s film industry, collectively known as “Nollywood”, saw what may serve as a watershed moment. The movie was adapted from a novel of the same name by the Nigerian author Chimamanda Ngozi Adichie, and was filmed at Tinapa Studios, in Calabar, Cross River State. With a reported budget of around $9m-...

In recent years Nigeria’s National Broadcasting Commission (NBC) and Nigerian Communications Commission (NCC) have worked to implement digital television broadcasting in Nigeria. This effort began in 2006, when the government announced a plan to digitise the nation’s analogue television broadcast signal by June 2015, in line with a global deadline established by the...

In recent years Nigeria has earned a reputation as one of the fastest growing media markets in Africa. Over the past few decades the nation’s large population – currently estimated at around 170m, according to the World Bank – and rapidly expanding middle class have driven demand for new newspapers, magazines, radio and television programmes, music, film and, more...

Formal retailing is just getting started in Nigeria, and currently accounts for roughly 5% of the whole market. There are a host of obstacles to growth, starting with the difficulty of acquiring land on which to establish a mall, store or restaurant. Sourcing goods locally is difficult, while clearing imports is expensive and time-consuming. Transporting goods to stores...