Over the past five years digital marketing has come to play an important role in Nigeria’s advertising industry. For local brands, ad platforms and strategies that target internet and mobile handset users are considered an integral component of an effective ad campaign. According to InMobi, a multinational digital advertising and research firm, in...
With the largest population on the continent, half of which is below the age of 25, and English as the official language, Nigeria’s demographics are attractive for business process outsourcing (BPO) recruiters. Geographically, its time zone is closely aligned and well suited to servicing much of Europe, a major advantage over outsourcing...
The overwhelming success of the few large malls opened so far testifies to pent-up demand for modern, formal shopping in Nigeria. With 33% of Nigerians having regular internet access according to the World Bank, the potential for e-commerce is significant. Yet Lagos has only three malls of more than 20,000 sq metres compared to 74 in South Africa’s...
The current infrastructure drive under way in Nigeria includes both upgrades and expansions to the country’s existing airports. Beyond the need to keep up with demand for passenger travel and cargo services, Nigeria has several specific goals in mind for its aviation sector: boosting government revenue from its facilities, providing easier access to...
Over the past decade Nigeria has become the largest and one of the most vibrant telecoms markets in Africa, due primarily to rapid growth in the mobile segment. As of July 2013 there were more than 114m telecoms subscriptions in the country, equal to a penetration rate of 82%, according to the Nigerian Communications Commission (NCC), the government...
Rehabilitating Nigeria’s railways is a key element in the country’s overall vision to turn its transportation infrastructure from an obstacle into an opportunity. Whilst railroad services never completely disappeared in the country, the more than five decades since independence have been mostly characterised by a slow decline in capacity, as...
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