A booming population offers huge potential for manufacturers of consumer goods, particularly as Nigeria’s nascent middle class further establishes its foothold, but persistent poverty and unemployment mean that price sensitivity is still a major issue. As a result, segments geared toward the lower end of the market offer more predictable returns,...
With the largest population in Africa and one of the continent’s fastest-growing economies, Nigeria has emerged as a prime market for international retailers targeting its 168.8m citizens as potential consumers of processed foods, mobile phones and cars. While almost all retail is currently conducted in informal markets, international chains are...
More than a decade after Nigeria’s telecoms sector was liberalised in the early 2000s, the provision of high-quality, uninterrupted services remains a major challenge for local operators. Dropped calls and other interruptions have become so common in recent years that many mobile subscribers have taken to carrying more than one SIM card and either a...
Nigeria’s reserves are often characterised as a drop of oil in an ocean of natural gas. With total proven natural gas reserves ranging between 182trn standard cu ft (scf), according to BP’s “Statistical Review of World Energy 2013”, and 187trn scf, according to the Nigerian National Petroleum Corporation (NNPC) – making it the world’s ninth largest...
How can food price inflation and supply shortages be avoided in the short and medium terms?
How can the country control imports while also decreasing smuggling across its borders?
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