Nigeria Retail

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One of the most visible policy moves by Nigerian authorities in 2016 has been to limit access to foreign currency in the country. The decision to institute capital controls was rolled out as a result of low oil prices, which have led to a drop in dollar-denominated export revenues and put the naira under increasing pressure. To limit the need...

 

As the country grapples with the consequences of recent economic challenges, Nigeria’s fast-moving consumer goods (FMCGs) market has proven fairly resilient in 2015 and 2016, with consumers retreating to low-cost staples as their spending power diminishes. “Expensive alternatives are now less attractive, and lower-priced products are filling...

Chapter | Industry & Retail from The Report: Nigeria 2016

The industrial sector of what is arguably Africa’s largest economy is a diversified group of producers and outputs. With a wide range of accessible feedstock, from agricultural products to hydrocarbons, along with Africa’s biggest consumer market, the possibilities are substantial. The volume of output is small, however, and Nigeria is forced to import most of what it consumes, including the...

Recent investments demonstrate sustained investor interest in e-commerce platforms in Nigeria, which boasts the continent’s largest population and economy. 

An expanding middle-income client base and positive consumer sentiment is underpinning the expansion of Nigeria’s retail sector, helping to attract fresh investment from foreign retailers despite forecasts of slower economic growth.

Formal retailing is just getting started in Nigeria, and currently accounts for roughly 5% of the whole market. There are a host of obstacles to growth, starting with the difficulty of acquiring land on which to establish a mall, store or restaurant. Sourcing goods locally is difficult, while clearing imports is expensive and time-consuming. Transporting goods to stores...

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