As the economy grows, sales of buses, trucks and cars are rising in Nigeria. Automakers are capitalising on the vehicle boom and setting up dealerships across the country, while some firms are taking a stab at local assembly. However, ensuring that the vehicles – whether imported formally or locally produced – can compete with cars sold on the grey...
A booming population offers huge potential for manufacturers of consumer goods, particularly as Nigeria’s nascent middle class further establishes its foothold, but persistent poverty and unemployment mean that price sensitivity is still a major issue. As a result, segments geared toward the lower end of the market offer more predictable returns,...
How can the country control imports while also decreasing smuggling across its borders?
As the single most populous nation in Africa, Nigeria recently overtook South Africa as the largest economy on the continent. Natural resources, oil and gas in particular, comprise the country’s single largest revenue-earner but the 170m person economy also has seen significant activity in recent years into the industrial, financial, telecoms and – as of 2013 – power sectors.
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