Combining oil and gas wealth with the entrepreneurial efforts of its predominantly young population, Nigeria has developed a business-friendly environment over the past two decades of civilian rule. The country has effectively leveraged its abundance of natural resources and harnessed the strength of its 193m-strong population to become a key nation both on the African continent and beyond.
Despite facing many challenges in 2016, the Nigerian telecoms market continues to grow and offer significant potential for investment. With a population of nearly 189m, this substantial consumer base offers a variety of opportunities for mobile operators, broadband companies and content providers. Furthermore, the government’s intention to use...
While e-commerce is starting from a relatively low base, the market looks promising for rapid expansion. Demographics, income and internet uptake all suggest that online retailers are well placed to generate strong revenue in this key African market. However, e-commerce faces several impediments to growth, including poor distribution...
Given the drive towards high-speed mobile broadband, access to spectrum has become one of the leading issues in the Nigerian telecoms market. This problem is not only likely to determine the government’s ability to meet its goals for broadband accessibility, but also define the parameters of the market and its competitiveness moving forward....
Abuja has turned its attention towards infrastructure in a bid to boost telecoms quality and coverage. Given the efforts by the Nigerian Communications Commission (NCC) to improve services, along with the government’s aim to increase broadband penetration rate to 30% by 2018, there is recognition that the market faces significant...
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