THE COMPANY: The group’s recent positioning in the low- and middle-end segment has been successful. The strategic choice to promote affordable and mid-range housing, as the demand for golf properties fell sharply, has produced its first results: in 2011, the low- and middle-end segment contributed 65% to...
In an effort to increase the speed of mobile internet in the country, Morocco is about to inaugurate 4G accessibility. After some delays, the end of 2013 might be the beginning of a new mobile internet era, with the allocation of at least the first 4G licence, most likely to one of Morocco’s already established operators, Maroc Telecom, Méditel or...
With European businesses bent on reducing expenses in cost-sensitive sectors, Morocco is becoming a leading provider of offshoring services, especially for the French- and Spanish-speaking markets. The kingdom has now begun emphasising nearshoring – the relocation of customer-oriented services to neighbouring countries – to spur growth and job...
With the second-largest insurance market in Africa, Morocco has attracted considerable foreign involvement in the sector. Annual levels of foreign direct investment (FDI) have varied widely, from Dh21.4m (€1.90m) in 2007 to Dh451.6m (€40.1m) in 2009, and back down to Dh301.9m (€26.8m) in 2010. And yet, foreign companies have an established presence...
The Arab Spring that began in 2011 was a wake-up call to the ruling elites across the region of their failure to deliver upon social contracts with their people. While Morocco was spared the unrest seen in neighbouring countries, the government took heed of citizen’s call for better opportunities, and implemented a series of stop-gap measures and...
Toughened by internal and external liberalisation measures, Morocco’s industrial sector is experiencing a solid recovery following a dip in growth from 2008-10. Government initiatives to bolster strategic value-added sectors, notably in manufacturing segments such as aeronautics, automotive production and textiles, have also been instrumental in...
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