In a bid to attract 1.5m additional visitors by 2018, the Moroccan National Tourism Office (Office National Marocain du Tourisme, ONMT) rolled out a Dh400m (€36.7m) investment plan in 2015 aimed at diversifying its source markets through two main channels: improving Morocco’s air connectivity – with a projected opening of 57 new air routes –...
What can be done to increase the attractiveness of Casablanca as a travel destination? KABBAJ: Casablanca is the first destination in Morocco for business and cruise tourism. It is also the third tourism destination overall after Marrakech and Agadir. However, despite its mythic name – once featured in a cult movie – strong...
Welcoming more than 10m tourists annually since 2014, Morocco is Africa’s number-one tourism destination in terms of foreign arrivals. This comes on the back of a decade of steady development under the framework of two successive sector development plans, Vision 2010 and Vision 2020 aimed at structuring and consolidating the tourism industry...
While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanisation and a more competitive formal sector are set to propel the industry in the coming years. Strong economic growth has seen the proliferation of malls and supermarkets, and in turn the entrance of an increasing number of foreign brands and...
A major new financial city and investment regime, Casablanca Finance City (CFC) is in the process of being developed in Morocco’s economic capital, with the aim of transforming it into a major regional investment and finance centre.
As Morocco’s logistical and economic hub, Casablanca has traditionally been the bedrock of business tourism in the country. Now, owing to increased air connectivity and the expansion of conference and entertainment venues, the city is drawing growing interest from operators promoting it as an emerging destination for both leisure and meetings...
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