Morocco

COMPANY OVERVIEW: Label Vie is the number two operator in the modern distribution sector in Morocco, with a 30% market share in terms of surface area versus 54% for Marjane/Acima, its competitor. The group operates in three business segments: supermarkets, in which it is number one, with 43 stores;...

COMPANY OVERVIEW: Salafin is the number three operator in the Moroccan consumer credit market in terms of net banking income, outstanding loans and net income. Salafin operates in two main areas: the auto financing business, one of the less risky segments in the consumer credit market, which...

Silver linings can shine in unlikely places. Although the Casablanca Stock Exchange (CSE) has seen a bit of a rebound following improved earnings reports in the fourth quarter of 2013, in recent years it has grappled with liquidity problems, to the point where, two years ago, daily trade volumes reached all-time lows.

COMPANY OVERVIEW: Founded in 1919 and floating on the Casablanca stock market since 1943, Société des Brasseries du Maroc (SBM) is the leading Moroccan brewer with a market share of more than 95%. Its portfolio of activity includes beer (90% of consolidated sales in 2012), wine, bottled water and...

With an increasing focus on value-added export industries in manufacturing, industry in Morocco has transformed in recent years. This is in large part a result of the 2009 strategic plan to bolster six designated segments by investing billions of dirhams and facilitating new investments. The result has led to Morocco becoming one of Africa’s...

The formal retail industry in Morocco remains fairly limited, but it has been gathering steam at an impressive pace over the past three years. A growing middle class and urbanisation rate, as well as a modernisation of consumer shopping habits bode well for the sector’s future potential. While the traditional and largely informal segment of...