Malaysia Tourism

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Under the Economic Transformation Programme (ETP), the government’s long-term development strategy, the tourism industry is set to bring in RM168bn ($54.2bn) in revenues by 2020, three times as much as in 2010. While a substantial percentage of this new income is expected to come from a steadily increasing number of new visitors over the next eight...

Over the past five years Malaysia has become a major destination for foreigners seeking medical treatment. In 2011 over 578,000 foreign patients sought treatment in Malaysian hospitals and clinics, spending RM511m ($164.8m), up almost 19% on foreign health care expenditure in 2010. At a conference in Kuala Lumpur (KL) in July 2012, Liow Tiong Lai,...

Malaysia is a multi-ethnic society of 29m split between the Malay Peninsula and the island of Borneo. With a per-capita GDP that has hovered around $10,000 for the past decade, the country is struggling to escape a “middle-income trap” 

Chapter | Tourism from The Report: Malaysia 2012

With nearly 25m arrivals and $19bn in revenues in 2011, Malaysia’s tourism sector is a major contributor to employment and economic growth. Visitors are attracted by Malaysia’s cultural diversity, natural beauty, historic landmarks, and of course, the gleaming shopping malls of Kuala Lumpur. The country also offers a strong value proposition, although tourism operators are finding this something...
The hospitality sector, one of the region’s largest, is continuing to see visitor numbers grow this year, boosted by better transport connectivity with large emerging markets. This development is increasingly being linked with Malaysia’s overarching strategy of raising revenues and value in key economic sectors, a theme that is set to dominate the next few years.
With the South-east Asian medical tourism market rapidly expanding, Malaysia is working to capture a larger share, with industry's designation as a national key economic area (NKEA) central to this effort. The government hopes these measures will help boost health tourist arrivals from the 2010 total of 400,000, which generated revenues of $101.65m.

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