A tourism leader in the region, Malaysia has seen its position challenged in recent years as nearby rivals have stepped up efforts to attract more visitors.
Malaysia Tourism
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Having been ranked the friendliest country for Muslim holidaymakers for the third year running, Malaysia has confirmed its position as a premier halal tourism destination. However, its position – and the revenue that comes with it – could be challenged by regional rivals seeking to cash in on the lucrative market.
A focus to attract more tourists from growing regional markets will spearhead Malaysia’s efforts to boost visitor numbers in 2013. However, efforts to increase arrivals from certain key segments may not be enough to drive visitor figures up across the board.
Articles & Analysis | World apart: An historic and natural getaway nestled in jungle clouds from The Report: Malaysia 2012
Away from the hustle and the bustle of Kuala Lumpur lies Fraser’s Hill, one of the most prominent locations of the Peninsula’s highlands. The area’s unique characteristics are a departure from the more commercialised Genting Highlands and a closer option than the considerably farther Cameron Highlands. It is the retreat of choice for those who...
Articles & Analysis | One niche at a time: Government-backed development plans continue, building on existing competitive strengths from The Report: Malaysia 2012
Over the past decade Malaysia’s tourism sector has become an increasingly important contributor to the economy. In 2011 the country welcomed 24.7m visitors and pulled in RM58.3bn ($18.8bn) in tourism receipts over the course of the year, up from just 12.7m visitors and RM24.2bn ($7.8bn) in receipts in 2002, according to data from the Malaysia...
Articles & Analysis | No place like home: Domestic travel is becoming increasingly popular from The Report: Malaysia 2012
While it has traditionally focused on attracting visitors from international markets such as Australia, Europe and North America, over the past decade Malaysia’s tourism industry has benefitted from rapidly expanding domestic receipts as well. The increase in travel among a substantial percentage of the country’s population can be attributed to a...