Stronger brand recognition, an improved security climate and higher capacity are driving growth in Kenya’s meetings, incentives, conferences and exhibitions (MICE) tourism segment.
Kenya Tourism
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Interviews & Viewpoints | Robert Muriithi Ndegwa, Managing Director, Kenya Tourism Board (KTB): Interview from The Report: Kenya 2016
What specific initiatives is the KTB currently undertaking to speed the recovery of the market?
Interviews & Viewpoints | Mahmud Janmohamed, Managing Director, Serena Hotels Africa: Interview from The Report: Kenya 2016
Articles & Analysis | Kenya's tourism industry diversifies amidst setbacks from The Report: Kenya 2016
Kenya has one of the biggest and most diverse tourism industries in East Africa, with offerings in a range of niches including the meetings, incentives, conferences and events (MICE) segment and safari ecotourism. However, in recent years challenges have arisen for the sector that have negatively affected the country’s economy, including two...
Articles & Analysis | Kenya looks to business tourism to drive growth from The Report: Kenya 2016
With leisure tourism in Kenya impacted by current global perceptions of the country’s security situation, the industry is turning to the business travel segment to make up the shortfall, with increasing emphasis being placed on the meetings, incentives, conventions and exhibitions (MICE) segment.
The tourism industry is going through a challenging period, as security concerns have taken a toll on the leisure segment. The government and private investors are working to improve security and, in the meantime, the sector is diversifying and focusing on areas such as business tourism and the domestic segment.
Kenya has one of the biggest and most diverse tourism industries in East...