After suffering a downturn in international arrivals between 2011 and 2015, Kenya’s Ministry of Tourism (MoT) is looking at alternatives to bolster tourism revenues, with new marketing campaigns targeting domestic tourists in a bid to raise their share of total occupied hotel nights to half of the total in 2017. Efforts to promote affordable...
One of the most significant challenges facing the Kenyan tourism industry in recent years has been security concerns. As consulates increasingly advised citizens to avoid travelling to coastal Kenya, international arrivals and industry revenues fell, prompting the government to launch a host of new measures aimed at improving security and...
Kenya has seen a steady rise in tourist arrivals for meetings, incentives, conferences and exhibitions (MICE) over the past few years. In 2015 the country hosted 117,630 foreign arrivals taking part in MICE activities, representing a 13% increase on the 2014 total, and 15.6% of all international tourist arrivals for the year. To boost the...
Home to 60 national parks and reserves, a broad offering of cultural and historic attractions, and over 500 km of sunny coastline, Kenya has seen its tourism sector rise to become the second-largest foreign exchange earner in the country, although a spate of terrorist attacks since 2011, the 2014 Ebola outbreak in West Africa and ongoing...
Home to 60 national parks and reserves, a broad offering of cultural and historic attractions, and over 500 km of sunny coastline, Kenya has seen its tourism sector rise to become the second-largest foreign exchange earner in the country. However, a spate of terror attacks since 2011, the 2014 Ebola outbreak in West Africa and ongoing security concerns have weighed heavily on the sector, with...
Even amid a broader downturn in many African markets, Kenya has consistently been one of sub-Saharan Africa’s most reliable performers.
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