A crucial element of the economy, tourism receipts accounted for 14% of Jordan’s GDP in 2010. Despite a downturn in 2011, there are signs of recovery and initiatives are moving forward to develop the sector, which already offers a wide range of tourism products. Major projects under way include the development of the Dead Sea area and several large-...
What factors caused the decline in tourism revenues in 2011? What steps are being taken to promote growth in the sector in 2012?
Amid the regional turbulence caused by the Arab Spring, Jordan has navigated a steady course. This is a key advantage that the kingdom offers to foreign investors, who continue to regard the country as a strong base for targeting growth markets in the region and who are stepping up their involvement in core domestic industries such as energy, health care and information technology.
Jordan’s recently unveiled five-year national tourism strategy foresees the private sector playing a growing role in the sector, with the eventual goal of doubling the industry’s contribution to GDP.
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