Jordan Tourism

Despite a rebound in tourism revenues last year, the sector continues to face a difficult operating environment with both regional instability and the potential for increased government taxation weighing it down.

It has been an uneven year for Jordan’s tourism industry, with rising earnings yet declining visitor numbers. Both are reflections of the kingdom’s growing market, but also of the hovering uncertainty in the region and the impact it is having on visitor confidence.

Boosting growth in the tourism sector is high on the government’s agenda for 2012, and country officials are working to display the country’s myriad entertainment offerings in a variety of high-profile events even amidst ongoing regional instability.

Jordan’s recently unveiled five-year national tourism strategy foresees the private sector playing a growing role in the sector, with the eventual goal of doubling the industry’s contribution to GDP.