Egypt

Small and medium-sized enterprises (SMEs) are the engines of global economic growth and employment, accounting for, on average, 33% of GDP and 45% of the workforce in high-income countries, and over 60% of GDP and 70% of employment in developing economies. In the case of the latter, the rise in the number of SMEs has been crucial to economic...

With a population of nearly 100m, expanding by roughly 2m every year, Egypt remains a sizeable market for retailers and fast-moving consumer goods manufacturers. This has sustained a number of large domestic producers and attracted global heavyweights to the market. However, economic instability and the devaluation of the pound has brought new...

E-commerce is now well established in developed markets, where the majority of adults make at least occasional purchases online. However, levels of activity on the whole remain relatively low in emerging countries, as these markets are restrained by a wide range of challenges, among them less-developed financial and logistical infrastructure....

With fertile agricultural land and a large pool of human resources, Egypt’s competitive advantages for agro-industry have enabled the expansion of one of the country’s most important segments. Its large population has made Egypt an attractive market for both domestic and foreign agro-industrial producers. Despite this, the segment has lagged...

The global economy is entering the Fourth Industrial Revolution (4IR), or Industry 4.0, based on the application of new digital and automated technologies in production processes and service delivery. These changes are presenting emerging markets with opportunities such as improved productivity, as well as risks, namely reshoring and the...