Egypt

Egypt has an established and dynamic start-up ecosystem, with company founders working across verticals to create innovative digital solutions. The country is home to the fourth-largest ecosystem of start-ups in Africa, with 562 active tech start-ups, according to a 2021 report from Disrupt Africa. Nearly 94% of startups are based in Cairo, with Alexandria accounting for 3.6%...

The development of Egypt’s ICT sector is supported by concerted efforts to diversify the economy and develop knowledge-based industries. In FY 2019/20 and FY 2020/21 the sector’s growth significantly outpaced that of the broader economy. This trend is set to continue, with the government working to bolster internet access in rural areas, improve service delivery, and develop...

The onset of the pandemic in 2020 gave rise to global acceleration in the uptake of digital platforms and services. This surge was consolidated in 2021, as it became clear – in emerging and developed economies alike – that digital is the new normal. While in some ways 2020 was reactive, with governments and businesses scrambling to implement digital approaches, 2021 was...

Etiquette

It is integral to Egyptian culture to be courteous to foreigners. A conversation, whether business-related or not, is usually accompanied by coffee, tea or juice. Social rules dictate the appropriate way to greet people in business meetings. Close friends of the same sex will sometimes greet with a kiss on each cheek, although a handshake...

SEMIRAMIS INTERCONTINENTAL CAIRO

Corniche El Nil, Garden City, Cairo
T: +20 (2) 2798 8000
www.intercontinental.com
info.semiramisic@ihg.com

Rooms: 721 rooms, including 68 business, junior, executive, Nile and presidential suites with Nile view.

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Given the recent adverse global developments – and as a continuation of the national structural reform programme first initiated in 2016 – the government of Egypt has undertaken several key reforms aimed at alleviating the impact of inflation while ensuring the economy remains stable.