With only limited opportunity to improve wheat yields due to shortages of arable land and water, Egypt is looking to tightening up the storage and logistics links in its grain supply chain to reduce import costs and bolster food security.
Fast-moving consumer goods (FMCG) producers and retailers in Egypt face a somewhat mixed outlook in the short term, with limits on disposable incomes and high inflation making many Egyptians cautious about overspending. However, with such favourable demographics, long-term prospects appear more positive as the economy recovers, consumer confidence rises and export opportunities open up.
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