Sub-Saharan Africa is a major potential market for advertising, and Côte d’Ivoire is no exception, although recent years have proven difficult for the industry. The 2011 conflict inflicted heavy damage on the sector, costing advertising businesses CFA12.24bn (€18.4m) and resulting in the destruction of almost 30% of the country’s outdoor advertising...
Following a period of minimal activity due to political unrest, Côte d’Ivoire’s tourism sector is now showing signs of recovery. According to the World Travel & Tourism Council (WTTC), in 2012, the travel and tourism industry directly contributed CFA285.4bn (€428.1m), or 2.4% to GDP, with the figure set to rise by 3.6% to CFA295.6bn (€443.4m) in...
As with many emerging markets, data is playing an ever more important role in Côte d’Ivoire’s telecoms sector. While many subscribers have multiple SIM cards, the mobile market is nonetheless rapidly nearing saturation, which means the country’s six operators are looking to sustain high growth rates by both expanding the uptake of value-added...
The Ivoirian government is prioritising upstream oil and gas exploration in offshore blocks, and adopting strict policies to limit speculative activity. According to the Ministry of Petroleum and Energy (Ministère du Pé trole et de l’Energie, MPE), at the end of the first half of 2012, total production of crude oil from the producing blocks of CI-11...
In 2012, a new programme was launched to reposition the tourism industry as an engine of economic growth. Consisting of five axes of development, the state pledged CFA3.22bn (€4.8m) in 2012 and CFA1.1bn (€1.65m) in 2013 to fund the programme’s priorities, which aim to attract 500,000 tourists annually by 2015 and create jobs to integrate women and...
After a decade of underinvestment and neglect, Côte d’Ivoire’s authorities are keen to make up for lost time and leapfrog the country into the digital era, expanding activity in IT services, improving infrastructure and boosting computer literacy. However, it is an ambitious goal in a country where 2.4% of the population has regular access to the...
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